#171715 Brand style guide · 01
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Made by hand.
Made for the mind.
A quiet, thoughtful identity for notebooks shaped slowly by hand in Ottawa.
01
Logo
Primary useBlack and Nori red on warm paper or white.
Clear spaceKeep at least the height of the red dot around the mark.
Do notStretch, recolour, rotate, outline, or rearrange the mark.
Favicon · Red dot
A small mark with a clear presence.
Use the red dot on warm paper for browser tabs, bookmarks, app shortcuts, and other compact digital spaces where the full wordmark would become illegible.
02
Typography
Elms Sans · Variable
Thoughtful notebooks,
crafted slowly.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 · & ? !
HeadlinesRegular to medium, compact tracking, sentence case.
DetailsMedium, generous tracking, uppercase.
ToneClear, warm, measured, and never overly decorative.
03
Colour
#B21335 #F5F1E8 Let warm paper dominate. Use ink for clarity and red as a precise, sparing accent.